66°North to Outfit Iceland’s Olympic and Paralympic Teams

2026-01-26 - 14:45

Icelandic outerwear producer 66°North has been appointed the official clothing sponsor for Team Iceland at the upcoming 2026 Milano Cortina Winter Olympics and Winter Paralympics in Italy. As reported by Dazed Digital, the announcement comes as the Reykjavik-based company marks its 100th anniversary year. The brand will supply the Icelandic delegation with outfits for the opening ceremony on 6 February, including daily wear and training gear throughout the Games. What's the Story? 66°North appointed official clothing sponsor for Team Iceland at the Milano Cortina 2026 Winter Olympics and Winter Paralympics Technical garments including Hornstrandir jacket and trousers adapted for athletes Footwear provided by Hoka, alongside 66°North becoming a Hoka stockist in Iceland Sponsorship announced during the brand’s 100th anniversary year Photo: 66°North Team Iceland outfitted The partnership also covers clothing for the Paralympic team, with a planned digital campaign featuring Icelandic para-athlete and hand-cyclist Arna Sigríður Albertsdóttir. “We have collaborated with Iceland’s Olympic team for prior Games, and this sponsorship feels especially meaningful as we mark 100 years,” said Helgi Óskarsson, chief executive officer of 66°North. The outfits will include the company’s well-known technical pieces, such as the Hornstrandir jacket and matching trousers, tailored for the athletes’ needs. Footwear at the ceremony and in training will be provided by Hoka, coinciding with 66°North’s launch as a Hoka stockist in Iceland. Founded in 1926 to produce protective gear for fishermen braving North Atlantic conditions, 66°North has since evolved into a global outerwear brand noted for durable, functional clothing. Iceland is scheduled to compete with a team of four athletes in alpine and cross-country skiing events at the 2026 Winter Olympics.