Visit Reykjavík Launches Travel Challenge with Prize Draw

2026-02-25 - 09:45

Visit Reykjavík has introduced a new travel initiative aimed at encouraging more conscious exploration of the Icelandic capital, alongside a prize draw offering a return trip for two. The platform, titled Tiptoe Reykjavík, promotes what organisers describe as community-centred tourism. What's the Story? Launch by Visit Reykjavík of the Tiptoe Reykjavík platform promoting conscious travel in the capital Tiptoe Reykjavík Challenge open for registration at tiptoereykjavik.is; prize draw on 31 August 2026 Prize package including return flights, accommodation at Grandi by Center Hotels, Reykjavík City Card, and entry to Sky Lagoon, the Lava Show, and more. People in the rain on Skólavörðustígur street, Reykjavík. Photo: Golli. Iceland Review. Challenges & Prizes The launch of Tiptoe Reykjavík follows the European Travel Commission’s Reykjavík Declaration and reflects wider discussion about balancing tourism growth with local interests. “Conscious, responsible tourism is essential for our city, as it is for the rest of the world,” said Inga Hlín Pálsdóttir, CEO of Visit Reykjavík. “Of course, this is an ongoing conversation between travellers and locals, and it will take investment from the global community, but we believe this shift starts with individuals and the small choices they’re encouraged to make along the way.” Visitors are invited to take part in the Tiptoe Reykjavík Challenge, which encourages exploration of lesser-known areas and engagement with local communities. Participants who register at tiptoereykjavik.is will be entered into a draw on 31 August 2026. The prize includes return flights with Icelandair, accommodation at Grandi by Center Hotels, dining at Restaurant Grandi, a Reykjavík City Card, airport transfers with Flybus by Icelandia, and admission to Sky Lagoon and the Lava Show.